At the heart of any marketing communications effort should be a respect for design that communicates clearly and effectively to bring you the results you are looking for, and your selected design agency should be familiar with all forms of visual media. Print management with a view to not only cost effectiveness, but also how your brand is expressed to its maximum impact across all above, below and through the line channels is vital to effective communication with your target audiences. This is even more important with 3D marketing of the brand such as brand environments, large displays, simple pop-up units or fully fledged exhibition stands.

Whether it’s uniquely different banner sign printing or exhibition stand design and custom built display solutions, you need to make a distinctive eye catching impression with an identity and execution that not only looks good in the medium it inhabits but is easy to erect and dismantle.

Central to all this is the initial corporate identity design and logo. Aside from its creativity and how it captures the spirit of your proposition, its ability to translate across all those myriad expressions will determine its longevity and impact. What looks good on A4 print materials may not be so fantastic when you enlarge it to use on exhibition graphics.Equally, any logo can be enhanced in an exhibition environment by the clever use of lighting that can produce a number of different effects.

Portable Display Stands, Banners, Pop-ups, Modular stands and Shell Scheme Graphics all have their own unique requirements in terms of how robust they must be and how long they will need to last. Design that works will take all this into account from the outset. The marketing functions of Point of Sale Material, Window Graphics and Signage have a similar purpose, but have completely different lifetimes. These items need to be more durable and able to last far longer than is usual for temporary exhibition materials and with POS they are often intended to work completely unmanned. They must therefore be considerably more robust than temporary graphics, whilst maintaining the same style ans sense of unity of corporate design as every other piece of marketing collateral.