Subliminal messages have been used in advertising ever since their rise to fame in the 50s and 60s due to the famous cinema subliminal advert studies. Possibly the best known examples of subliminal advertising around the world are the coca cola subliminal advertising campaigns

Here’s a quick fact on coca cola – a survey was done, which found the term “coca cola” itself to be the 2^nd most recognized word in the word – right behind the international phrase “OK”

How much of this has been down to their subliminal ads is unknown, but ould Coca Cola really go to all the trouble of placing suggestive and often sexual subliminals across their media, products and advertising if it did not give them any benefit?

Unfortunately we jdont know if they have done trials to compare the effectiveness of subliminal adverts against regular ads, and as you would expect coca cola stay quiet whenever they are probed about their undercover advertising efforts. Coca Cola’s branding is planned to every last detail. Even the very shape of the bottle is in the shape of a woman’s naked figure!

Why do they do This?

Well generallysubliminal persuasion tactics help to create a link their brand to qualities you are attracted to - for example, sex, youth, glamour and fun!

One example where perhaps coke are trying to be young and fashionable is if you turn a drink can upside down. You can make out two faces, and one of them appears to be snorting a line of cocaine.

If subliminal messages are being used to such success have you tried them for personal use yet? You can use them to make improvements in your mind and in life - the subliminal positive affirmations go directly into your brain to rewire unwanted behavior and bad habits. Give our free subliminal cd a try here.