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How far has advertising come?

October 31st, 2009 · No Comments · Small Busines Tips

It would certainly seem that it has come a very long way since it first started out, but just how far has it really managed to come?

Advertising itself seems to date back to the era in which the Egyptians were around. The Egyptians are credited for many, many inventions and how they created the pyramids is still a great mystery. They had already previously started to use papyrus (first paper) to record many things on. The Egyptians then did something that was quite remarkable, they started to write down advertisements on this paper and post it around the cities. Advertising then grew on from this and now (thanks to the Egyptians) we see it in its current form.

Commercial messages and political campaign messages were found within the ruins of Pompeii and advertising used often in both Ancient Greece and Rome.The middle ages took on the idea of advertising in their own special way, as they invented the image form of advertising.It was also around this time that Town Criers were used to advertise many things such as fruit and vegetables.

Leap forward many years and you get to the stage in which door to door salesmen started doing the rounds and then came the invention of the radio in which companies were able to do short advertisements on between music and talk. Television came next which is around the time Advertising agency started to come into play.

Leap foward once more and you will realise the scale of things as advertising is now used in a variety of ways from public transport to schools. It has also comes in many different forms ranging from direct mail marketing to twist banner stand so things are really starting to come along.

What is the future of advertising? It seems that with every new invention, advertising is not far behind, sneaking its way into everything and everyone.

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