Hiring a successful advertising copywriter to work on your company’s projects can be a task filled with angst, but it need not be. Simply follow a few time-tested guidelines, some common sense, and be sure to stick to your guns and not be swayed by flash and hype, and you’ll be fine.

Copywriting for advertising can take on so many forms these days, particularly since the explosion of Web 2.0. There are now many places where your ad copy can be placed, and the trick is knowing how to write for each form. In days gone by, an advertising copywriter would have but a few disciplines, such as sales brochures, print ads, and more recently, infomercial scripts.

Now there are web pages, online sales letters, pay per click ads, social networking and social media sites, online press releases, as well as blogs and news sites. Knowing the nuances associated with these types of sites is essential for successfully negotiating the noise on the Web these days. With so many voices competing for your attention, words that are not well-crafted and designed with a purpose will be just much wasted bandwidth.

When interviewing a prospective advertising copywriter be sure to ask for and view samples, references, testimonials, and to take time to get a feel for whether or not this person has the facility to write for your market. Most of the time, the better ones will tell you if they don’t feel comfortable writing for your market, but you should have a feel for this yourself.

Once you’ve found someone you like, be sure to come to agreement on all the project details before work begins: things like rates, revision rights, deadlines and so on. Better to get that out of the way up front.

There are many good advertising copywriters out there. Take some time and find one that works for you!

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