There is a huge shift of advertising dollars going to another place for businesses large and small.  I am not talking about advertising on the internet.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media advertising comes in many forms but one of the forms that is gaining much popularity is using truckside advertising.

Today a consumer has the choice in their hand of whether or not to see and hear the add.  With the advent of Tivo and satellite radio, a consumer can easily switch off completely any of the traditional forms of advertising.

That is why there are a lot of businesses that are looking for other ways to advertise. They are begging for more mediums to reach the consumer.

But not only are they begging for other ways to reach the customer, they want it to work.

Mobile billboard advertising has that advantage. It offers a way for an advertiser to have their message shown without the possibility of being turned off. With the way the message gets to the consumer it is plain to see why.

You have the advertisers message or brand boldly displayed on a truckside or on a mobile billboards.  Those are usually vehicles specifically made just for the task of being a mobile billboard.

With their message boldly displayed, and appearing to them in traffic. A consumer has no choice but to read it. For an advertiser to create more brand recognition, this might be a way for them to do that.

Then when you put it side by side to other forms of media advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because when you think about it, your advertisment will be noticed by the consumer because of they way it is delivered.  More than likely during rush hour or when they are stuck in traffic. So the consumer is left with no other choice but reading the ad.  With that advantage, a businesses brand or message can easily get across.

When you see and realize how much is being spent on outdoor media advertising, you see many businesses are realizing it’s potential.  In 2004 alone, $5.8 billion dollars was spent.

So for businesses looking for more creative ways to get their message across to the consumer using truck advertising is something that they should consider. 

Not the stationary billboards on the side of the road people are used to. But something put right in the consumer’s face is most definitely going to get the message across.