Barter for Cash

Microsoft is reportedly looking to sell its online advertising agency Razorfish just two years after acquiring it as part of a $6bn deal for parent company aQuantive Inc. According to a report in the Financial Times, Microsoft has brought in the investment bank Morgan Stanley to seek out a potential buyer for the agency, which [...]

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The extensive advertising campaign that got Barack Obama into the white house has scooped a number of awards at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is “provocative, challenges assumptions and points to a new direction” for ‘The Great Schlep’ campaign featuring Sarah Silverman [...]

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Ensuring your brand remains consistent across the entire marketing mix and across every communications channel is essential to maintaining a consistent and coherent image in any competitive marketplace and should be the first consideration of your advertising agency.The variety of marketing channels available to any company today have their own specific demands and their own [...]

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As a proprietor, you understand your rivalry can be tough.  An effective marketing approach is essential in order for your business to flourish.  But a lot of managers, even though veteran in many areas, do not have the know-how they need to build a great line of attack for their company.  Sadly, this is why [...]

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