All we learn comes through our five senses. Advertisers try to appeal to as many as possible. For example, smell alone can sell fresh baked goods. Taste samples in grocery stores encourage people to buy the full package. Mattresses are not sold for looks but by feeling. People want to lie on them to imagine [...]
Target the Eye in Your Ads
December 2nd, 2009 · No Comments · Small Busines Tips
Tags: advertising·advertising appeal·appeal in advertising·eye appeal

