Barter for Cash

Joint ventures are one of the most effective ways to broaden your customer base and increase your profit margin. This marketing strategy offers the biggest bang for your advertising dollar because it capitalizes on the experience and customer loyalty that other, more established companies have already developed. Understanding that joint ventures are an integral part [...]

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Deciding that joint ventures will help your business grow is the easy part. Once you have decided to pursue this marketing avenue, you must search out potential JV partners and convince them that it would be to their advantage to work with you. This process can be easier said than done, particularly if you are [...]

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When you begin the search for potential JV partners, you may start by looking at businesses comparable in size to your own. However, bigger is usually better when evaluating joint venture partners. These larger, more established businesses provide more opportunity for you to attract customers and boost your sales.  Consider these five reasons why bigger [...]

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Cold calling strikes fear in the hearts of small business owners, new and old alike.  But cold calling can be very useful to your business success even if you don’t use it for direct sales.  Here are a few ways you can use cold calling to your advantage: Market Research  While most people think of [...]

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Cold calling strikes fear in the hearts of small business owners, new and old alike.  But cold calling can be very useful to your business success even if you don’t use it for direct sales.  Here are a few ways you can use cold calling to your advantage: Market Research  While most people think of [...]

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