Barter for Cash

Joint ventures are one of the most effective ways to broaden your customer base and increase your profit margin. This marketing strategy offers the biggest bang for your advertising dollar because it capitalizes on the experience and customer loyalty that other, more established companies have already developed. Understanding that joint ventures are an integral part [...]

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Deciding that joint ventures will help your business grow is the easy part. Once you have decided to pursue this marketing avenue, you must search out potential JV partners and convince them that it would be to their advantage to work with you. This process can be easier said than done, particularly if you are [...]

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When you begin the search for potential JV partners, you may start by looking at businesses comparable in size to your own. However, bigger is usually better when evaluating joint venture partners. These larger, more established businesses provide more opportunity for you to attract customers and boost your sales.  Consider these five reasons why bigger [...]

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You know that JV marketing is a good way to build your customer base. You have even gone so far as to make a list of potential partners that could have a positive impact on your business. Now what? The next step is to approach some of those potential partners to see if you could [...]

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Maybe you have heard the saying that one hand can’t clap. If you are finding it difficult to boost your profits perhaps you need to start looking for another hand to make some marketing noise–the thump of bundles of cash falling into your bank account. Yes, setting up Joint Ventures with complimentary businesses to your [...]

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