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How a Logo can Improve your Company’s First Impression

January 3rd, 2010 · No Comments · Small Busines Tips

Generally, the first thing that’s seen by your customers is your business logo. This is why having a business logo that represents your company is critical for a good first impression. If you don’t have a logo that correctly shows off your business, you may end up losing customers or attracting the wrong target market. [...]

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Financial Companies and their Logos

December 16th, 2009 · No Comments · Small Busines Tips

In the good old days, banks, building societies and financial institutions represented solidity, security and most of all, trust.  UK logo design reflected that, often being throwbacks to designs or symbols developed hundreds of years ago.The distinctive Black Horse logo of Lloyds TSB for example had its beginnings in 1677 when it was first taken [...]

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How to Make a Good First Impression in Business

July 12th, 2009 · No Comments · Small Busines Tips

Ensuring your brand remains consistent across the entire marketing mix and across every communications channel is essential to maintaining a consistent and coherent image in any competitive marketplace and should be the first consideration of your advertising agency.The variety of marketing channels available to any company today have their own specific demands and their own [...]

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The Pepsi Logo Design Fiasco

April 1st, 2009 · No Comments · Small Busines Tips

Evolution of Pepsi Logo Designs on YouTube The globe has been plunged into the most severe economic crash of modern times. Global corporate giants are collapsing left right and centre. The ones who remain are being extra cautious not to keep spending ridiculous amounts of money on things like marketing campaigns. Right? Not for Pepsi. [...]

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Small Business Creative Logo Design

January 5th, 2009 · No Comments · Small Busines Tips

Every business should have a unique corporate identity, which is defined as corporate design, corporate communication and corporate behavior. A business logo fits into the company design aspect of corporate identity and is important, as it visually represents your business. A lot of small business owners do not consider how vital a business logo is [...]

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