Barter for Cash

Deciding that joint ventures will help your business grow is the easy part. Once you have decided to pursue this marketing avenue, you must search out potential JV partners and convince them that it would be to their advantage to work with you. This process can be easier said than done, particularly if you are [...]

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When you begin the search for potential JV partners, you may start by looking at businesses comparable in size to your own. However, bigger is usually better when evaluating joint venture partners. These larger, more established businesses provide more opportunity for you to attract customers and boost your sales.  Consider these five reasons why bigger [...]

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The headline is truly the most important element in most advertising. Likewise-it is also the most singularly important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses. It is the opening sentence or paragraph you use in any sales letter or written communication you [...]

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