Barter for Cash

Presenting the findings of a research study to the client is the pinnacle of the entire research process. Working out how to present these findings in a way that the client can easily understand, is, therefore, a crucial part of any market researcher’s job. Using a Mind Map is one way to present these findings. [...]

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So you’ve got the perfect product. Maybe it’s an all-in-one toaster, rice cooker, and coffee maker. Or a telephone that auto-dials contacts at pre-programmed times, making that Saturday afternoon phone call to mom easier to remember. What about a toilet paper dispenser that automatically re-orders toilet paper from the local supermarket when the roll gets [...]

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When undertaking any marketing research project, the first step the market researcher needs to take is to determine exactly how the project will be carried out. Questions such as: “Will this be a computer survey or a phone survey?”, “How many respondents will be surveyed?”, and “How long will the survey be in field?” are [...]

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