All we learn comes through our five senses. Advertisers try to appeal to as many as possible. For example, smell alone can sell fresh baked goods. Taste samples in grocery stores encourage people to buy the full package. Mattresses are not sold for looks but by feeling. People want to lie on them to imagine how comfortable they would be for an extended time.

The most influential of all our senses is that of sight. In fact, 80% of all we learn comes in through our eyes. Most of the other 20% is learned through hearing. A radio ad then must capture the consumer’s attention through words alone.

Since 80% of what we learn enters our eyes, that means advertisers are smart to center their ads around this gate to the will. If they can appeal by way of sound also, this is even better. Printed ads can be read multiple times and by multiple people. They can last longer and thus potentially influence more people than sound ads alone.

Visual advertisement comes in two forms, words and pictures. Words are abstract for they represent a reality. The word ‘house’ stands for a dwelling of brick and wood. Words can also stand for products. Slogans have caught on and identify products. One of the most famous was, “Where’s the beef?” from the Wendy’s ad. Though mainly verbal, that one phrase sold more hamburgers than anyone will ever know.

The quantity of words is rarely as important as the quality.  People are busy and rushed. The message of the ad must be quick and catchy and informative, yet must give the message without boredom. This is a hard balance.

Sometimes humor is just the ingredient needed to make an ad unique. It generally makes an ad easier to remember. Alaska airlines’ ads did an excellent of portraying their qualities through exaggerating the competition’s weaknesses. Their humorous ads won many awards and kept people watching.

Sometimes the ad is only a reminder of what the consumer already knows. A motto, a logo, or a symbol each might associate itself to a particular product. The colors of Pepsi alone will sell the product. In other words, the picture is all the ad needed.

When ads use visual and audio, use effective words, and add a touch of humor, that ad will surely get the attention of the public. It is a difficult combination, but certainly possible. Some are able to concisely express their product and then have the message flown over a large gathering of people. This is called a banner ad. It is an effective way to get a well planned message out to a large audience at a minimal cost. And with the added attention attractor of the plane’s motor, the two major senses of sight and sound are used effectively to get the message to the public.

Once you have followed these principles, it is time to get in touch with an airplane banner company and get it printed and into the air. It won’t take long before your well planned message will be read by thousands and the result in sales will follow.