It is common for companies to begin a search for a new Portable Display only to find that the definition is very confusing. Here is what you need to know if you are planning to purchase a new display for the Fall shows. First, you'll discover that virtually every trade show exhibit system is catorgorized as a portable these days. In addition, you need to be aware that there is a brand new exhibit classification being referred to as Portable Hybrids. To help you understand the difference and to decide upon the display that will work best for you, here are seven questions a marketing department should ask.

1. What characteristics do you consider important as far defining what "portable" means to you? People in marketing departments have differing opinions depending upon size and budget. When finances less of a concern it is assumed that show labor will be hired for the install and less consideration is given to how it ships. In situations like that a portable exhibit is less important. Others think of Portable Trade Show Displays as being able to ship via UPS or FedEx. They plan on being able to set the booth up themselves. Having a display that is easy to work with becomes more important.

2. Plan in advance. Do you project so much growth as to need a larger booth in six months? There are some new exhibit designs for 10' booth available that are not designed to expand into a 10 x 20 and beyond. You will be better served by a modular exhibit that can grow as your needs expand.
3. Would it make more sense to purchase more than one exhibit because of various show priorities?
4. Remember that ongoing shipping and drayage fees are an important factor.
5. When making your choices regarding exhibit hardware, exhibit design and graphics, make them independent of each other. It is easy to be attracxted to an exhibit by, for instance, a great design but all three must work together.
6. Your budget is always important, but should never be the number one factor in your decision when deciding which exhibit to buy. Why? Businesses go to trade shows to sell product and make money. It is common for the small business person to have saving money as a priority but they may not end up with the best sales tool.
7. Be sure and ask a lot of questions. Not all portable exhibits are created equal. Each system has unique positives and negatives. The more you learn about the various exhibit options before you buy the happier you'll be with the result.