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Using Television In Your Financial Advisor Marketing Campaigns

December 26th, 2009 · No Comments · Small Busines Tips

When looking into how to get your products, services and offers in front of more prospects, TV advertising is certainly one of the most intriguiging yet scarry mediums to use. The problem is that a lot of people think it’s too expensive and not targeted enough.

Contrary to what you may have heard, tv can be a great tool for financial advisor marketing, and it can be VERY cost effective. You need to follow through. You can even do it with a cheap marketing budget - $2,000 or less. The TV advertisers will want to sell you more advertising. They will tell you people need to see your ad a lot before they will respond to it, or remember you. HOGWASH!!!

Don’t do what they say. Do it this way. Do DRTV - That stands for Direct Response TV. Under the video porion of this site I will soon be posting the first step of MY TV campaign - with the rest to come in the next few months. I was on Television once and saw awesome results! $1.6,000,000 bucks from one campaign! You can get results from only one showing of your 30 second commercial, if you do it right. You should have good bait for the fish you want to catch! Don’t spend tons of money trying to be like NIKE or PEPSI, you just need to get in front of the right people with the right offers.

Ask questions, and stay tuned for my TV campaign, one posting next week, and the whole series (both paid and FREE TV AIRTIME / PUBLICITY), along with instructions on how to do it for your business, coming in the next few months. Don’t want to overload you with too much info or your head might explode!

To learn more great financial advisor marketing techniques, visit: http://www.financialadvisormarketingprogram.com

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